Effects of Mass Media on political outcomes, individual perceptions and voting decisions In this era of information technology, billions of people are using smartphones and are connected to the internet around the world. Now our screen time has tremendously increased. We spend more time on mobile and TV screens than on anything else. Knowing this all, huge companies around the world are using this platform to advertise their product. Advertising influences people to buy a certain type of product. Now the advertising industry is a multi-billion dollar industry. Now advertising is being done on various platforms, starting from newspapers to social media marketing. Social media marketers use various ways to advertise. Marketing is no more limited to buying and selling of physical products. Now in fifth-generation warfare mass media is being used as a weapon to confuse people or influence them on building a narrative. This weapon is being used internationally against oth...